Seamlessly implementing the new Gap Inc. brand across hundreds of deliverables
Store-branded credit cards have increased in numbers but decreased in relevancy in recent years—each was only as good as its last points offer.
We took a fresh approach to making Gap Inc.’s direct mail and email campaigns work harder to increase card usage, charge volume, and brand loyalty by connecting card purchases to real-life benefits in a meaningful way.
Rauxa rebranded hundreds of assets, from direct mail to microsites. Each piece was personalized by brand (Gap, Banana Republic, Old Navy, and Athleta), card, offer, and shopping frequency to heighten relevancy.
Rauxa was able to rebrand and deploy 296 card program elements in-market in less than four months. Gap Inc. successfully reissued to millions of cardmembers—with a fresh take on more personalized messaging that drove an immediate 17% lift in card spending.