REBRANDING AMERICA’S MOST ICONIC NONPROFIT.

 

Keep America Beautiful

Rebranding that inspired young people to pitch in and create a more beautiful America.

 

Bold. Results.

18%
more Millennial engagement on social media
55%
more page visits to the website
Top 20
in Nielsen rankings for TV PSAs

 

 

Bold Insights.

Millennials are opinionated. They’re informed. But they also tend to be armchair activists. They support causes and organizations they believe in, but they often do so only on social media. The challenge for any community improvement organization is to amp up their participation.

Bold Approach.

We needed to motivate the dormant activist. So we transformed Keep America Beautiful into an empowering brand America’s youth can believe in. The new logo is a symbol for those willing to lend a hand. And the voice is younger, more involved, and more informed—placing action over words.

 

More Results

Verizon