This great brand wanted to translate the good times it offers in the restaurant to the digital space. We made it happen.
increase in reorders
increase in Super Bowl sales over the previous year
digital engagement in the first 18 months
online orders in the first 18 months
Today, customers expect brands to meet and engage with them online. It’s essential. In fact, ordering meals online is growing 300% faster than dining in. Chain restaurants as a category have lost their connection with young people in the U.S. And brands like Fridays need to attract those young people more than ever.
Our goal is to make Fridays the best option, the most often, when someone is looking for a meal. So we made it easier for consumers to order, one use case at a time. We started with data, creating unified guest profiles to help with reorders. And we kept the brand relevant with social videos, chatbots, and push notifications.