A very smart new rewards program.



Alaska Airlines

Alaska wanted to build relationships with the next generation of frequent flyers. So we built a rewards program for high-achieving students.


Bold. Results.

University of Washington students enrolled
of the UW student body got involved



Bold Insights.

When students fly, they’re choosing their ticket based on price, not airline. Loyalty programs are the last thing on their minds. At the same time, students are the future frequent flyers, and getting them involved now could keep them involved for years to come.

Bold Approach.

With Alaska Airlines MVP Gold 4.0 and the University of Washington, we created a loyalty program that rewarded good grades. We spread the word to xennials on social, created location-based marketing and campus installations, and brought everybody back to the Alaska website.



More Results